This is the mood board I made to summarize my inspiration for our video. The images include different rappers (Jay Z, Kanye West, The Game and Drake) as they are successful rappers who set a brilliant example of how to achieve your goals in the industry, which is exactly what we want for our unsigned act. Their attire does slightly vary, with Kanye West wearing a suit instead of the flat peaks chosen by Jay-Z and Drake.
The 2 sets of lyrics are both taken from the amazing track 'Runaway' by Kanye West feat. Pusha T. The first set of lyrics ("Never was much...") are my personal favourite of the song, truly exposing West's sensitive side and the emotion in the song. The second set of lyrics embody exactly what the rap genre is becoming, being based on material goods and labels, with more and more artists simply being "Young, rich and tasteless". Representation defined by Richard Dyer states that "How we see them comes from representation", but I think that music lyrics are a prime example of how representation is not solely through image, with the lyrics of this song representing their views heavily.
The 2 CD covers in the mood board, 'The Black Album' by Jay Z and 'The Carter III' by Lil Wayne have given me some great ideas for our own CD cover should look. The picture of the City skyline silhouette also contributed to my ideas for the CD cover. The 2 CD covers are very similar, establishing a precedent for rap album covers, but I think it is important to constantly evolve a genre, hence the skyline adds a welcome change.
Goodwin's Theory of Analysis provides a guideline as to how a music video should be reviewed in a media sense. I will analyze my video once it is completed using Goodwin's theory.
1. Music videos demonstrate genre characteristics 2. There is a relationship between lyrics and visuals. 3. There is a relationship between music and visuals 4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work 5. There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body. 6. There is often intertextual reference
The Auteur Theory claims that a directors films reflects the directors personal vision, as if he or she was the author (Auteur in French)
I have chosen to focus on the work of Anthony Mandler. This was my own choice, different from other members of the group. I think Anthony Mandler is the perfect choice because he has had such a successful career in not only producing rap videos, but pop videos and even films.
Mandler's first music video project was for Eightball & MJG in 2000. Since then Mandler has become a household name with hip hop artists. Since 2000 he has worked with some of raps finest artists-
-Snoop Dogg -50 Cent -Eminem -Rihanna -Beyonce -T.I. -Jay Z -Mary J. Blige -Usher and Drake, just to name a few.
He has also worked with bands of different genres, such as Duran Duran, Muse and The Killers.
This year alone, Mandler has produced some of the most popular and well known videos of the decade, including "OMG" by Usher, "Over" by Drake, and Only Girl (In The World) by Rihanna.
Beginning his career as a photographer, Mandler's music videos are known for being individual, with him priding himself in not falling into stereotype. For the last ten years he has truly pushed the music video boundaries. He is very fond of using projections in shots with the artist, as featured in "Over" by Drake and "Neutron Star Collision (Love Is Forever)" by Muse. This effect creates a sense of surrealism, with the audience feeling like they are involved in the video, analysing every little detail. (Examples pictured below)
Being a gatekeeper of representation (White 1961), Mandler puts great effort into his work, but also a wide variety of ideas. As in the pictures above, both include a projected image, but both are shot in different ways, Drake's being a straight mid shot and Muse's being a long, canted shot.
All of Mandlers videos have a high level of professionalism, with no small detail overlooked. This may be due to his childhood. Being raised in Hollywood with family and friends being involved in the video industry. Personally, I think that growing up in such an environment must have been a genuine learning experience for Mandler, where he learnt all the tricks of the trade. This is represented by his incredibly high standards of video producing. Another aspect of Mandlers work that I think proves the Auteur Theory, in his case, is that his previous love of photography has embedded itself in his work, with his lighting and mise-en-scene being so heavily detailed, like he was setting up for the perfect photo. In this case, I think that Auteurs Theory is very relevant for Mandler, as his experiences and his lust for the unknown are heavily represented through his work.
As a little memento to Mandlers progression, here's his first ever production, followed by his most recent...
I have chosen to study Jay Z. Shawn Corey Carter (born December 4, 1969), better known by his stage name Jay-Z, is an American rapper and businessman. He is one of the most successful hip hop artists and entrepreneurs in America having had a net worth of over $150 million in 2009. He has sold approximately 50 million albums worldwide, while receiving ten Grammy Awards for his musical work, and numerous additional nominations. All this combined makes him one of the most successful and relevant rappers of the modern music scene, which is even more incredible when you consider his approach to the music industry.
Jay Z is currently signed to his own label Roc Nation, which was created in 2008 as a collaboration between him and Live Nation. Roc Nation manages artists, songwriters and producers and organizes various parts of the music industry, such as tours, merchandising and publishing.
With 11 albums under his belt, I have chosen to focus my analysis on his most recent release, 'The Blueprint 3', his most successful release since his 2003 album "The Black Album". "The Blueprint 3" is Jay Z's 11th number 1 album, surpassing Elvis Presley's record for most number 1 albums.
The first single from the album was "D.O.A. (Death of Autotune)".
Released in June 2009, "D.O.A" won Jay Z his 8th grammy award, as well as his second award for 'Best Rap Solo Performance', showing that the track was a huge success with Jay Z's audience. The video, directed by Anthony Mandler, was nominated for 'Best Male Video' and 'Best Hip Hop Video' at the 2009 MTV Video Music Awards (being beaten by T.I. and Eminem). The video shows Jay in scenes such as an empty factory building, a bar with a band, and playing a card game in a kitchen. Actor Harvey Keitel features in the video as a card player in the kitchen of the exclusive New York restaurant, Rao's. Basketball player LeBron James also makes a cameo appearance. I see the videos rustic mise-en-scene and traditional feel very representative of the songs lyrics, in that Jay Z wants to keep rap as it has been for years, instead of being filled with overused programs and singing. I think the video has translated well to Jay Z's audience as he is choosing not to abide by new techniques in the rap world, and people respect this decision. Using Dyer's idea of representation, this video not only represents Jay-Z's values, but the values of the genre itself.
Lebron James' appearance in the video helps to emphasize Jay Z's star status
The songs success is an odd one to describe. The lyrics are mainly criticizing the current music scene, especially the usage of 'Autotune' (a music program which effects the voice of the artist). Although popular with the mass music audience, many other rap artists have criticized this track including rap icon Lil Wayne who said that "If you take every song off the radio, what would you have? I was listening to the radio and Jay said the people don't wanna hear Auto-Tune no more. The biggest records of the year all had Auto-Tune".
The second single from the album was "Run This Town" featuring Rihanna and Kanye West
Released over a month after "D.O.A" in July, "Run This Town" featured superstars Rihanna and Kanye West (West also produced the track alongside fellow producer 'No I.D'). As well as earning various grammy awards and being named in Jay Z's top 5 songs, the song also earned a prestigious spot in the 2009 Superbowl. The music video involves people in masks, holding torches whilst walking through what appear to be streets. Rihanna starts to sing in a park while explosions are going off around her. Then Jay Z sings his verse whilst in a temple-like area. Kanye West sings in a cave-like area holding a torch and having a bandana cover his face like Jay-Z and Rihanna. I thnk that, much like the feeling of the song, the video has a "march" and "mob" feel to it, much like some LEDC's of the world. The constant tension in the video makes me feel quite uneasy watching it, with panning and tracking handheld shots creating a rough feel. I believe it is this tension that keeps Jay Z's audience interested in the video, making them want to watch it again. As well as intriguing his audience, Jay-Z's representation is also presented slightly differently to his past videos, in that the rough gritty feel is representative of the rough nature of rap music and the gang scene. The videos director Anthony Mandler has does this intentionally, fitting into the 'Gatekeeper' Theory (White 1961) which implies that the director would choose to keep and remove certain aspects of the video, much like the Auteur Theory.
This is a shot of the mob in the video.
The song itself received mix reviews, many people, including myself, believed it was a good song, but could of been a lot better considering the 3 superstars featuring on it.
The third single from the album was "Empire State Of Mind" featuring Alicia Keys
Released in October 2009, "Empire State Of Mind" featured R&B and Soul singer Alicia Keys. It is one of Jay Z's most successful songs to date, peaking in the top 3 of 11 music charts across the globe. The music video for "Empire State of Mind" was directed by Hype Williams. The video, which was filmed on location, features black-and-white images of New York City cut with full-color shots of Jay-Z and Keys performing in Times Square. Throughout the video there are various scenes of Jay Z performing solo, Alicia performing solo and the duo performing together. I think the video is brilliant, and a perfect representation of the songs lyrics expressing Jay Z's love for New York. It does this perfectly by having the city as the focus of the video by showing various pictures of areas and monuments. This is contradictory to most music videos which choose to focus on the artist or a narrative. I think that Jay Z's audience can connect with this video because they believe they are getting an insight on Jay Z's direct feelings, making them feel closer to the star. This once again fits in with Dyer's theory of representation, instead this time the mise-en-scene is representing the artist, instead of the artist representing a wider entity.
This is one of the establishing shots of New York in the video.
The song itself received mainly positive reviews, with most reviews praising Alicia Keys' vocal performance, and rightly so. Many reviews named "Empire State Of Mind" as the highlight of "The Blueprint 3" and the masterpiece of Jay Zs' whole career.
The fourth single from the album was "On To The Next One" featuring Swizz Beatz
Released in December 2009 (April 2010 in the UK), the single features vocals from rapper and producer Swizz Beatz. The single received the least awards and lowest chart positions out of all of Jay Z's "Blueprint 3" releases. The video is highly surreal. It appears in black and white, and the people, symbols, and characters in the video seem to be wearing black and white colors to coincide with the video. There are short takes and quick scenes in which there are lots of biblical references. Throughout the video, there are crucifixes, angelic symbols and a skull. I personally think this is the most intentionally artistic and modern of all the videos from "The Blueprint 3", somewhat working alongside the "sheik" and streamline song, with many longer takes than normally featured in Jay Z's videos, creating a laid back feel. This could appeal to his audience as it is a welcome break to the tense and/or faster videos to come before.
This is a shot of one of the biblical references in the video.
The fifth and currently last single from the album was "Young Forever" featuring Mr. Hudson
Released in January 2010, "Young Forever" featured Mr. Hudson on the chorus. Much like "Empire State of Mind", "Young Forever" is in black and white. Fitting in with the lyrics the video features various groups of american youths, mixed with scenes of Jay Z and Mr. Hudson performing the song. The video then climaxes with film from a live performance of the song in London. I think this is one of Jay Z's most casual videos, as it is not particularly trying to push any boundaries or break any rules like his previous videos, however I think that the beginning of the video works well without the music to establish the essence of the video. I also think the fades between shots of youths and the artists work well in differentiating the two, it has also influenced us to use such fades in our own video
This is a shot of the crowd during one of the live performance scenes.
I took influence from various artists and videos in order to create our own.
Jay Z-99 Problems
Not only did I take influence from this Jay Z video in particular, but from his whole catalogue of videos, as he is such a huge influence on modern rap. This video inspired us to include a vast amount of shot types, including tracking, panning, close ups and many more, instead of sticking to a set number. We tried to include as many shots as possible, experimenting with shots we had never tried before (180 degrees pans and Crane shots). This video also inspired me to have a sequence of quick edits, as it creates quite a good atmosphere when combined with a fast/upbeat song.
Kanye West-Jesus Walks
This video gave me the idea of having a recurring image throughout the video (the image in this video being Kanye rapping in the burning hallway). It also inspired me to use low angle shots when filming the star of the video, to show dominance, power and importance. This video contains various long takes, which inspired us to combine them with the quick edits we were inspired to use thanks to Jay Z's video (Above). This video also has various narratives, which inspired me to create our own, except only one as I thought this video was a bit overrun with narratives, and simply having one would keep the audiences attention.
Drake-Over
This video added to the idea inspired by Kanye West, as the recurring image of the star on his own is even more commonly used in this video. Low angle shots are also used when 'Drake' is sat down. Drake is filmed at canted angles, which inspired me not to film the studio shots from a straight forward angle using a close up.
The Game-Dreams
This is possibly the most influential video. It has a shot of the artist in the studio as a recurring image. I decided to incorporate this into our own video which we used throughout the length of the video. Another key factor is the narrative based on the artist within the video. This had a great effect on our own video as we also decided to include a narrative based on our artist. this only reinforced the decision we made after analysing the Kanye West video.
The typical mise-en-scene for rap and hip-hop videos is often varied, with only a few common elements. The clothing is often very similar and has 2 main styles, Urban (Flat Peaks, Chains, Baggy Clothes) and Sophisticated (Tailored Suits, Shirts, Waistcoats). The lighting varies based on the narrative or setting of the video. Narratives can often be used in hip hop videos, sometimes relevant, sometimes not. Various settings are used, the most popular are clubs and bars. To gather research into mise-en-scene in our genre, I will analyze 2 highly acclaimed, recent hip hop videos, "Not Afraid" by Eminem and "Forever" by Drake. Both were nominated for 'Best hip Hop Video' at the 2010 MTV Video Music Awards.
'Not Afraid' by Eminem
The lighting in this video has 2 main contrasting elements. In one major scene, outside, the lighting is very bright, as if it is based on a summers day, yet the other major scene, inside, is quite dark with only a few dingy lamps for light. This ties in with the overall feel of the song, as it can be perceived in a positive way (outside, bright light) or a negative way (inside, dark). However, later on in the song, Eminem breaks through a wall in the dark scene, allowing light to enter the room. This intertwines with the lyric "I'm breaking out of this cage", giving the song its true moral.
Eminems clothing are primarily black, with no major label present on any of his clothes, except from the Nike logo which can occasionally be seen on close ups of his trainers. This is unlike some rappers, who choose to let the audience see what clothes they wear as a sign of money and success. The fact that Eminem is wearing very plain clothes shows that he does not need an extravagant wardrobe to express who he truly is. The video is set in a busy city, with Eminem walking through and getting lost in a maze of mirrors before escaping back into the street. He then discovers that half the city has been torn away with only a giant crater remaining. He dives into the crater, then begins to fly. This represents him taking a step forward in his own life, a step forward into something would only ruin him, but he still managed to come out the other side better than he was before. This is heavily linked with the lyrics as it is a very personal song.
'Forever' by Drake
The majority of the video is set in a club, with each rapper involved in the song being situated at different parts of the club. Through representation, Drake's audience will believe that this will 'represent the real world' (Rayner) in that Drake does live this exclusive lifestyle. Drake is on a stage, Kanye West on a different stage, Lil Wayne on a sofa and Eminem by a bar. This is quite typical of rap videos as clubs are very popular places for rappers to spend their nights. Pyrotechnics are used in most of the club scenes, representing Drake as a danger to other rappers with his newly founded success.
The lighting is primarily dark, with various stage lights and fire creating the only sense of light. This adds to the darker elements of the song. All the rappers in the video are wearing clothes very typical of modern rappers (Hoodies, Gilets, Sunglasses) yet the same as Eminem, none are wearing heavily branded clothes. Although none of the artists themselves are wearing branding, there are elements of branding promotion in the mise-en-scene. In various shots, we see panning shots of Ciroc Vodka. Artists often get paid, or some sort of free package, for promoting products in their videos as it is brilliant publicity and advertising for the product. This form of advertising is known as 'product placement' and is very common in rap videos. By having an artist include their product in a video, in this case Ciroc Vodka, they are hoping to appeal to the artists audience directly.
Our Video
Richard Dyer said "How we are seen determines how we are treated, how we treat others is based on how we see them. How we see them comes from representaton". With this is mind, I wanted to make sure HB was represented in the best way possible, and a key part of representation in videos is the mise-en-scene.
The narrative in our video will be based on HB's rise to fame. We plan to have him start off in a school getting ready to leave. We will then have him walking through and out of the school whilst miming the words. He will then enter a local park, followed by a middle class estate. He will end up in a club and perform the end of the song. We want the narrative to show HB's transition from schoolboy to rap star, and we think that our proposed plan will do just that. By having HB constantly walking, it's showing that he is unstoppable. We plan to have a few extras in the video, one hugging him as a friend, and some fans begging for his autograph. We think that this will show that the star is multi-dimensional, a rapper and a friend.
The lighting will hopefully be very consistent throughout the video. We are aiming to do the majority of the outdoor filming in one go, so we will be very dependent on the weather. We hope to have realistic lighting in the club scene, with various flashing lights around the stage. For clothing, we hope to follow the common rap and hip hop conventions, with a jacket/hoody, white t-shirt, chain and flat peak. This will automatically establish HB as a rapper before people even hear the music. The jacket we will be using does have a logo on the front, so we will be promoting a brand like various other rappers in videos.
Fly like a jet, H to the B yeah I'm flyer than the rest. Steppin' on the scene with the red and white on, Fresh white tee's ready to take the skies on. People know the name, Rappers stay low, always looking for the fame. Game so tight, other rappers still lame, Been on the block 08 010.
Ladies go crazy, See the kids ravin', stems goin' nerdy. If you like my style girl, Call me oh baby. If you wanna hit the bar, Tell me when your ready. Me always ready, Still lookin' good with the hat still fittin'. Still in the hood gettin' dough, still gettin', See that fat chick she'll never ever get it.
Chorus
Never let the party stop (x4)
2nd Verse
Versatile on the track but you already know, set it off in the club g-g-get ready go. Oh, and the beat so heavy, I'mma let it bounce like a chevy hit, here we go. Swagger tighter than the tight, Flyer than fly cos I'm higher than the sky. I'mma do I yes I'mma do me, Flossing like i got something stuck between my teeth like. Jees
Party all day, Up in the VIP baby it's ok. You're now rocking with a vice junior president, That might feel heavy cent. So, l-l-let the beat bang, Versatile and HB we're doin' our thang. Party till the morning then party a lil' more, So till they lay me in my coffin, Know this party ain't stoppin'
Chorus (Repeated)
3rd Verse
I'mma show you how it goes, The party never stops, i'm the one to let it go. HB fly from my head to toe, You know me, yes I gotta lotta dough. If I find a beat, I'mma show you how to set it off. If ya party whack, I'mma show you how to turn it off. Ladies, you better shout my name loud. If you like the money i'mma show you how to get down.
Chorus (Repeated)
LYRICAL ANALYSIS
The main theme to the lyrics is social status and accomplishment. Throughout the song, words and phrases represent HBs' current success. The opening line "Fly Like A Jet" sets the mood for the entire song, presenting himself as a confident and established individual, the word fly being interpreted as "cool" and "stylish". Other lines that give off the same message include "Swagger tighter than the tight" and "HB, fly from my head to toe". We will try to incorporate this into the video by having the main character act confident and having extras focus their attention on him.
Another element of the lyrics is clothing. The lines "Steppin' on the scene with the red and white on" and "Hat still fittin'" all describe clothing. In the video, we are using the colours red and white, and a hat, to make a connection between the lyrics and the mise-en-scene. The 'flat peak hat' is a common look for rappers, meaning that HBs' audience will understand that he means 'flat peak' when he raps "hat". This sense of imagery is common in rap music, creating a link with the audience.
These establishing shots are of the schools drama studio. This is where we are filming the live shots of the performance, which will take up the last third of the video. We hope to spend time setting the mise-en-scene to create a club atmosphere (lights, dancing etc.) We hope to create a performance scene which incorporates the crowd. By having the artist perform the song on the same level as the audience, it creates a 'gang' feel, as if everyone he is with truly supports him. This idea is present in many rap and dance videos, including LMFAO's video for 'Shots'
We have finalised a date for the first set of filming. We will be filming the 'walking' shots on the 25th of October, as it is a date we are all free on.
We have also been discussin the outfit of the main role. We want it to fit in with typical rapper clothing in the modern day, including a white t-shirt and dog tags.
Due to complications with dates, we have decided not to use the rapper HB in the video, instead have myself lip syncing in the video. Although this goes against our previous plans, we felt we needed to make this change to ensure that the video gets finished in time.
We phoned the possible venue for our video shoot, Rotator Studios. They are fully booked for the slots we were looking at, so we chose to go with our backup plan and film the party scene in the school. We hope to film after school in the Drama room and plan to invite roughly 20 extras to be in the crowd.
We are currently discussing dates to do this set of filming as well as the other set of filming.
David has taken some location/establishing shots in preparation for our filming later this month. I hope that by doing this it will be easier for us to lay the foundations of our video by creating wide establishing shots, allowing us to expand our ideas on closer shots.
By using establishing shots of locations such as these, we can use connotations of the surroundings to create links between the artist and the music. For example, the establishing shot of a school shows the artists age and allows the audience to understand his motives.
Today we decided to focus on deciding a date for our main piece of filming, as well as making a rough timeline for the sequence.
We made a timeline depicting the different sections of the song, including their exact time in the song. We then aligned these sections with different points in the narrative (For example, from 0:00 till 0:29, HB shall be leaving a school). We decided to do this as it will make the filming and editing process a lot easier and a lot more organized.
We are looking to book the studio in which the video will be shot on either the 25th or 29th of October. We have chosen these dates as they are in the half term, and everyone is free for these dates.
These images are what we have decided to use for our CD Digipak.
We chose to use images of a city skyline and a council estate skyline to create a contrast between them. The council estate represents the artists current surroundings, in a neighbourhood facing recession. By using an image that holds connotations with current affairs, it creates a subject for the target audience to relate to before they've even heard the music.
The city skyline represents the artists aspirations of becoming a successful hip hop artist. By using visual representation of the artists hopes and dreams, without the over use of metaphors, it creates a link between artist and audience, as they feel they understand where he wishes to be in life. Once a connection is made between artist and audience, the audience are more likely to buy the records of the artists, hence taking him closer to his aspriations.
Also, by not including an image of our Artist, or any image related to typical rap conventions, the message is conveyed (Richard Dyer 1985) of mystery, similar to that of Jay-Z, but in a different way.
As we want a live performance to be the heart of our story, we have been looking for locations to film the performance. We debated filming it within our school, and at a house as a house party. Eventually we decided that in order to avoid the piece looking very amateur, we needed to find a more suitable location. We found a local band rehersal space in Oxford which had 3 different size rooms, which could well be used to host a performance.
http://www.rotator.co.uk/studios.html
We will be visiting the site soon to make sure it is suitable.
Our group has looked at the different points required for a Level 4 piece of work and chosen to divide them between us, ensuring that each person is very thorough with their work on their assigned topics.
The topics are-
-holding a shot steady, where appropriate (Sam) -framing a shot, including and excluding elements as appropriate (Sam) -using a variety of shot distances as appropriate (David) -shooting material appropriate to the task set (All) -selecting mise-en-scene including colour, figure, lighting, objects and setting (Jen) -editing so that meaning is apparent to the viewer (Jack) -using varied shot transitions. captions and other effects selectively and appropriately (Jack) -using sound with images and editing appropriately for the task (David)
By deciding to focus on inidvidual elements of the piece, we hope that this will improve the quality of the piece as a whole. We decided that as there were 8 points, we would take 2 points each to focus on, but as Jen's point on mise-en-scene was very broad and detailed, we thought it best for her to solely focus on that point. I volunteered for my role as editor as I believe it will be a good opportunity for me to express myself and demonstrate my skills.
As part of the CD cover, we aim to have a black and white image with white writing over the top. For fonts, we have been using www.dafont.com to search through various possible fonts for the cover.
As part of our coursework, we must create a CD digipak to accompany the music video (as well as an advert for the digipak). As an idea for our digipak, we imagined the artist looking over a city skyline, to create a sense of power and dominance in his surroundings.
This is one image we considered for the digipak. We have chosen to make the image black and white to create a sense of simplicity as he is a new and upcoming artist.
One aspect that is common with some rappers CD covers is the use of black and white, often a key part of intertextuality throughout the rap genre. This is used to create a sense of nostalgia and simplicity. Although very simple shades are used, the black and white helps to create a tense image and easily highlight the focus of the image. With no vibrant colours more commonly associated with things such as Happiness (Yellow) and Passion (Red), the black and white creates a serious, almost harsh, effect leading the audience to see the CD and the Artist as serious, with the colours creating verisimilitude towards what it is representing.
Importantly, Jay-Z's eyes can't be seen in any of these covers, conveying the message (based on Richard Dyer's list, 1985) of secrecy and mystery, intriguing the target audience, and contrasting to the popular factors of rap music (bright clothes, chains, tattoos etc.). By doing this, Jay-Z is intentionally going against popular culture in an attempt to influence factors such as 'style', and succeeding with his incredibly successful albums.
One rapper renowned for using black and white CD covers is Jay-Z. 8 of his 12 studio albums had black and white covers.As an incredibly successful and influential rap artist, the fact that Jay-Z has consistently used black and white covers and influenced many other hip hop artists to do so, including Rihanna and R Kelly.
We have written a letter to 'HB' to ask for his permission to use his song 'Never Let the Party Stop' for our music video project.
Here is the letter-
Dear Hope Bushe,
My name is Jack Chambers, you may remember me from Gosford Hill School. I am currently studying A2 Media and my media group, including David Bockett, Sam Brooks and Jenni Sampson, must make a music video as part of our coursework. We would love to make a video for your amazing song, ‘Never Let The Party Stop’. After listening to the preview on reverbnation, we think it would be perfect to create a video for. We would obviously need your permission for this to happen and we think it would be great for you as an artist, especially regarding publicity. This video will cost you nothing, and if you wish, you can star in the video. Please contact us ASAP regarding whether we would be able to use your song. More details will follow.
Thank you,
Jack, David, Sam and Jenni.
He responded positively to our proposition and is grateful that we chose his song for our video.
These are the deadlines that our group has set our selves for the completion on the coursework.
Music Video Shooting Deadline: Wednesday 17th November Music Video Rough Cut Deadline: Wednesday 24th November Music Video Final Deadline: Monday the 29th November Evaluative commentary, Digipak and Advert: Completed by end of last lesson week ending 17th December.
One of the first things that we need to do is decide on an appropriate song, and this will be done as a group, so that we are all happy with the choice. Once we have chosen the right song, we can then move onto thinking about what content we want to put into the video, and all of the small but important technical aspects such as the props, material and clothing we need to get, and this should also help us create a consistent Mise en Scene by doing continuity checks.
After the completion of the above tasks, we will be able to start shooting the clip, and we have left about a month to do this as it can take quite along time with all the different shots that we hope to use. Once filming is complete we then have about a month to edit a rough cut. Once the rough cut is complete we have a further two weeks to review it and continue editing to make the final video.
I'll be using this blog to display my media coursework. This year we are making a music video of/for an unsigned act. At the moment we are currently interested in making a video of local Oxfordshire rapper 'HB' for his song 'Never Let The Party Stop'.
