This is the mood board I made to summarize my inspiration for our video. The images include different rappers (Jay Z, Kanye West, The Game and Drake) as they are successful rappers who set a brilliant example of how to achieve your goals in the industry, which is exactly what we want for our unsigned act. Their attire does slightly vary, with Kanye West wearing a suit instead of the flat peaks chosen by Jay-Z and Drake.
The 2 sets of lyrics are both taken from the amazing track 'Runaway' by Kanye West feat. Pusha T. The first set of lyrics ("Never was much...") are my personal favourite of the song, truly exposing West's sensitive side and the emotion in the song. The second set of lyrics embody exactly what the rap genre is becoming, being based on material goods and labels, with more and more artists simply being "Young, rich and tasteless". Representation defined by Richard Dyer states that "How we see them comes from representation", but I think that music lyrics are a prime example of how representation is not solely through image, with the lyrics of this song representing their views heavily.
The 2 CD covers in the mood board, 'The Black Album' by Jay Z and 'The Carter III' by Lil Wayne have given me some great ideas for our own CD cover should look. The picture of the City skyline silhouette also contributed to my ideas for the CD cover. The 2 CD covers are very similar, establishing a precedent for rap album covers, but I think it is important to constantly evolve a genre, hence the skyline adds a welcome change.
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