Target Audience

We have analyzed the content of the lyrics and the hip hop genre as a whole in order to determine our target audience. We believe that our products target audience is 15 to 30 year old men and women, which in the music business, is a mass audience and key to many artists success.

Where as hip hop used to be a very limited genre, mainly associated with "thugs", in recent years it has erupted into the music mainstream, with artists like Jay-Z and Eminem having number 1 hits across the world. This leads us to believe that our hip hop music video is aimed at one of the most important and broad mass audiences in the music business today.

We believe that our CD cover will appeal to the target audience as it is very simple and distinct. We made it black and white as this design is heavily used by famous rapper Jay-Z (Check earlier post on the blog). We would hope for our CD to be sold in chain music stores like HMV in order to reach as wider audience as possible, as well as iTunes, due to the increase in online downloads. Our video will appeal to our mass audience as it is depicting an experience from the stars perspective. This allows the audience to feel as if they are alongside the star, and generally closer to him. We would hope to have our video on both Major (MTV) and "Indie" (AKA) music channels. Our advert fits in with the conventions of rap and club music, with the club scene in the background. We hope it would be seen in major music magazines such as NME and Q, as well as Hip Hop based magazines such as Vibe and Source.

This is a mind map of my ideas for our target audience.